DARE

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Brand direction · round two

DARE

You pointed at two things. The clean geometric cut, and the painted marks. So we stripped everything else out and took those two further. A couple of variations of each, nothing you did not pick.

Direction one

The clean mark

Sharp, geometric, the triangle A. This is the one that carries the brand. It works small, on a woven neck tag, on embroidery, on a chest hit.

Solid
Sliced, the cut you flagged
Sliced, red
Outline
Direction two

The painted mark

Rough, brushed, loud. The three you liked. This is the campaign hit, the big front print, the drop energy. Tap any to enlarge.

DARE white brush
White brush
DARE pink brush
Pink brush
DARE yellow brush
Yellow brush

They are not fighting. The clean mark is the logo that lives everywhere and holds up small. The painted mark is the expression you turn up loud on hero pieces and campaign. One brand, two gears.