DARE

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Brand direction · first look

DARE

A first pass at how the name could look. Two directions below: hand-painted marks built in the brand's street feel, then a wider sweep of type styles. Nothing is locked. Tap anything that pulls you, it does not need to be one.

Direction one

Hand-painted

Rough, brushed, drip. The hand the brand already uses. Tap any to enlarge.

DARE white brush
White brush
DARE pink brush
Pink brush
DARE yellow brush
Yellow brush
DARE rough white
Raw white
DARE with red crosshair
Crosshair accent
Direction two

Type styles

The name set across drip, gothic, stencil and heavy street faces. Use the buttons to flip the look.